Is it difficult to explain colour choices to a client? Do you teach colour theory to students? Why is it so confusing to choose colours for your home? Do you really understand what saturation is? What is a complementary colour?

Tricky! And yet, colour influences most aspect of our lives; how we dress, enjoy food and art. The colour of the sky tells us what time of the day it is. An apple´s taste is judged by its colour. Men are more attracted to women in red than blue. Green light: go ahead. In nature danger is demonstrated by yellow + black.

To discuss colour is hard. Colour names are either technical - RS0580Y70R – or vague and
subjective, such as lavender. And terms, like “saturation”, “croma” and “value” are unknown to most. Digital colour tools, such as in Photoshop, are hard to understand, at least for beginners, since they squeeze the 3 dimensions (hue, value and chroma) into a flat representation.