Color Theory and Psychology in Fashion: How Does It Work?

Color has a significant influence on the fashion industry. It expresses your style statement and your creativity. While many designers focus on patterns, others, like the legendary designers Yves Saint Laurent and Gianni Versace, are known for their flamboyant choices of bold and bright colors that scream aesthetic and mesmerizing beauty. 

While most designers from the past used the traditional color wheels, Kolormondo has introduced a better and more dynamic 3D color wheel. This simple yet multi-level color matching tool helps you study more about colors and implement them flawlessly. 

In today’s blog, we will discuss how color theory works in fashion and how to use it. Keep reading to know more.    

UNDERSTANDING THE BASICS OF A 3D COLOR WHEEL: ITS COMPONENTS & USES

A 3D color wheel has three primary dimensions:

• Hue: The colors like red, yellow, purple, etc. 

• Saturation: The intensity of the color. 

• Lightness/value: The lightness or the darkness of the shade. 

A color wheel allows you to: 

• Visualize the color of your fashion project, a piece of clothing, or accessories. 

• Study the undertone of the skin and choose colors that enhance it. 

• Mix, match, and play with different colors to complement each other. 

• Understand the color harmony and basics of color contrasts. 

HOW CAN YOU APPLY 3D WHEEL IN FASHION?

The following will help you understand how learners and even experts can use the 3D color matching tool in the fashion industry; 

1. Fabric dyeing
   The color wheel is the best color matching tool for the perfect fabric dye. This is best used for seasonal clothing, like brighter shades for summer and darker shades for fall and winter.                     

2. Textile prints
   Textile printing requires many patterns and blends of colors. A professional 3D wheel will help you flawlessly create it by mixing and matching contrasting colors and patterns.

UNDERSTANDING HOW TO USE THE 3D COLOR WHEEL FOR FASHION

• Analogous harmony
  The designers use this to pair fashion clothing and accessories based on the colors next to each other—for example, a red dress with orange heels and a burgundy bag. 

• Monochromatic harmony
  In this case, the fashion designers use different shades of a single color to style—for example, a dark blue blazer with blue jeans and a sky blue shirt. 

• Contemporary harmony
  Here, you use contrasting colors like violet against yellow to create a fashion statement.
  
  
  

EXPERT TIPS FROM KOLORMONDO

The following are a few expert tips you must take note of: 

• Test colors in different lighting for better clarification. 

• Balance colors based on their tones. 

• Always consider the seasonal trends for better results. 

• With the Kolormondo 3D color wheel, also use digital tools for more clarity on the products. 

BOTTOM LINE

A professional color matching tool allows you to understand the compatibility of different colors. When you are into fashion designing, using these modern-day color charts allows you to get better ideas and clarity on your work. 

So, get your 3D color wheel today! Contact us for more information.